The baby-food market has been getting a lot of attention lately from non-traditional but major CPG players, including Campbell Soup, which just bought Plum Organics and its baby- over the shoulder baby holders and toddler-food lines, and Groupe Danone, the Paris-based maker of yogurt, which at about the same time bought Happy Family , another organic-baby-food startup. And just as Campbell and Danone wanted to tap the expertise of the smaller brands in the better-for-you-baby-food segment, Beech-Nut is eager to harness Goya's command of the fast-growing Hispanic-specialty food market in the US. Family-owned Goya once distributed only basic products such as beans but increasingly is moving into prepared foods and soon will introduce its first frozen prepared meals, the magazine said . In fact, the $1-billion company also is broadening by pitching its products to non-Hispanics with whom Goya has been making inroads over the last year or two. "The two markets are at different stages in terms of affinity for the brand, and awareness and attachment to the brand," Alvaro Serrano, Goya's senior marketing manager, told Ad Age. "With non-Hispanics, our primary focus has been to drive trial." In the case of Beech-Nut Goya baby food, it'll be largely up to Beech-Nut to drive sales because it's in charge of marketing.
- Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond. - Understand how new concepts and ideas fit in to - or challenge - current consumer trends. - Gain insight and inspiration for innovation programs and new product development. Highlights The pouch format is highly convenient, making it ideal for on-the-go and sports consumers who require a fast, mess-free, and portable snack.
Tim has all the information about the National Baby Food Festival. by Robb Westaby Traffic Reporter/Web Producer Courtesy: National Baby Food Festival FREMONT, Mich. The annual festival famous for its baby races kicked off on Wednesday. The National Baby Food Festival, inspired by the fact that Fremont is the world headquarters for baby food maker Gerber Products Company, runs through Saturday, July 20. Fremont calls itself the Baby Food Capital of the World, which is hard to argue with.